Alsa

The Project

Alsa is a reference bus transportation company in Spain and a symbol of mobility within the country. After going through a digitization process many years ago, their brand became outdated as well as their digital presence. Their main sales channel is online and their transactional model has been forced to be urgently renewed. In this exercise carried out by the Madrid-based consulting firm The Cocktail, we not only updated their platform for a better buying experience but also achieved a coherent digital graphic line with their new moment, bringing freshness and dynamism to a highly competitive and changing market.