Marker
Marker












Frida

Integrated Hub content and cross-selling for the brands of L’oreal’s group.
Art Direction
User Experience
User Interface
Branding
Photoshop
Illustrator






Overview

Every woman has a beauty. The challenge of L’oreal’s brands was to be able to get to all them in a transversal way. Frida was created to be the voice of all the makeup, hair, an skincare brands of the group and unite all of them in a great library of stories.
For example: hardly a brand like Yves Saint Laurent could cover all the needs necessary to prepare a woman for a wedding. However, Frida can offer a lipstick from Yves Saint Laurent, an eye mascara from Maybelline and a thermal water from La Roche-posay inside a same publication, telling stories and cross-selling through the same content.